Ericsson, HCL, Zodiac Interactive, Telcordia, and Femto Forum will address challenges and opportunities in new distribution models for mobile content and services

App stores, social networking platforms, and cloud-based innovations are forcing mobile operators to reexamine their business models, according to Parks Associates, which noted that global smartphone sales surged more than 70% in 2010. Executives from Ericsson, Femto Forum, HCL, Telcordia, and Zodiac Interactive will join Parks Associates for the session “The Mobile Cloud: Apps, Services and Innovations" at CONNECTIONS™: The Digital Living Conference and Showcase, June 28-30 in Santa Clara.

The session will be held Wednesday, June 29 at 2:30 p.m. Parks Associates will present new consumer research, including in-depth market analysis as mobile broadband and Internet applications drive demand for better and easier connectivity and content access.

“Over one-third of U.S. smartphone users prefer accessing mobile content through apps rather than a web browser," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Parks Associates has called on operators for multiple years to beef up their own content and value-added service offerings in light of threats from app stores. With the success of storefronts such as Apple’s iTunes and Google’s Android Market, operators must work to close the gap, and we will discuss these strategies at CONNECTIONS™."

The session, moderated by Wang, will feature the following executives:

Michael Adams, VP, Software Strategies, Solution Area TV, Ericsson
Sukamal Banerjee, VP, Engineering Services, HCL
Brandon Brown, CEO, Zodiac Interactive
Andy Germano, Vice Chairman, Femto Forum
Bill Stanley, Executive Director, Telcordia

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, HomePNA, iTOK.NET, mgMEDIA, Minerva Networks, RoxioNow, and Troppus, an EchoStar company.

Premier Program Members are HCL; IBM; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; PlumChoice; Rovi; Sigma Designs; and Technicolor.

CONNECTIONS™ sponsors will host the complimentary webcast "Consumer Cloud Products and Services" on May 11. Visit www.connectionsus.com or contact sales@parksassociates.com, 972-490-1113.

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