Providing market intelligence for more than 35 years

Press Releases

72% of US broadband households view video on multiple platforms, and 40% view video on all device platforms

Fourth annual Future of Video: OTT, Pay TV, and Digital Media addresses impact of connected devices on the video experience, featuring visionary insight speaker from Paramount+

Parks Associates released new data ahead of its fourth annual Future of Video session showing that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and tablets, and PCs. The firm will share its latest data and insights in the session “Impact of Connected Devices on the Video Experience,” July 28 at 12:30 PM CT, focused on how the streaming video product market will benefit from OTT services and impact subscription revenues.


Sponsored by Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological, Future of Video explores the changes created by COVID-19, the long-term impacts, and strategies to fulfill consumer expectations for new video services.

The event features Michael Ribero, VP Global Marketing, Paramount+, as the session’s visionary speaker, followed by a fireside chat with Pierre Donath, Chief Product and Marketing Officer from 3SS (3 Screen Solutions), headquartered in Stuttgart, Germany. Donath will share 3SS experiences and insights in what it takes to enable seamless, viewer-centric user experiences across content sources and consumer devices and to elevate TV watching to the next level.

“Consumers today have much higher expectations of their video entertainment experiences than ever before,” Donath said. “Netflix and other innovators have set a new benchmark and continue to improve it. People use many different devices these days, and they seek an app-rich, highly engaging experience whenever and wherever they interact with video entertainment, both at home and on the move. With the right vision, technology, and methodology, service providers, whether using cable, satellite, telco TV, or OTT/D2C and on smart TVs, can deliver those unified, harmonious experiences. I look forward to discussing these exciting possibilities with the Future of Video audience.”

This session presents new strategies to address shifting video viewing habits, featuring the following speakers:

  • Melissa de la Rama, VP, Sales & Distribution, WarnerMedia
  • Arsham Hatambeiki, SVP Product & Technology, Universal Electronics Inc.
  • Lexie Knauer, Senior Product Marketing Manager, Brightcove
  • Nic Lamb, VP of Distribution, Streaming, ViacomCBS
  • Nate Scott, Systematic Insights Program Lead, Everise

“Consumers are increasingly choosing to consume content on connected devices, so building strong, mutually beneficial partnerships with these device platforms is an important component of WarnerMedia’s distribution strategy,” said Melissa de la Rama, VP, Distribution, WarnerMedia. “I look forward to discussing this impact on the Future of Video panel hosted by Parks Associates.”

“Home entertainment devices have evolved from single-purpose devices to become vibrant ecosystems delivering entertainment, gaming, home control, and home fitness experiences, to name a few,” said Arsham Hatambeiki, SVP Product & Technology, Universal Electronics Inc. “Interoperability with apps, devices, and services is key in adoption of these platforms to deliver a more personalized experience, while protecting users’ privacy.” 

“In the age of social media, you don’t want to be a trending topic on Twitter for your service going down,” said Lexie Knauer, Senior Product Marketing Manager, Brightcove. “Now that every major studio has made a move into the OTT world, the viewer experience will become the most important way to retain viewers. People can find content to entertain them on any platform, but that only goes so far. Consumers want a quick, easy viewer experience, and if it’s not delivered, they’ll go to the next service. Streaming services will need to prioritize proven, reliable video delivery to all devices before their audiences lose patience.”

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.