Netflix has announced its launch of an on-screen guide, "Max," for the Netflix app on PlayStation 3 devices. Max is designed to assist users in finding new movies or TV shows to watch.
Max asks the user a few questions about his or her mood or tastes for movies or TV shows and interprets the answers to provide recommendations, taking into account the user's interests as already understood by Netflix. The on-screen guide also provides a game situation called "The Ratings Game" where the user selects a genre then rates a few titles, and Max provides recommendations. As the system grows to better understand the user's tastes, it will ask fewer and fewer questions and provide personalized suggestions.
Netflix plans to extend Max's reach beyond PlayStation soon; it already has plans to move to Apple's iPad in the coming year. The decision to begin the launch on the PlayStation 3 results from the fact that it is the most popular way users watch Netflix on their televisions.
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