Technicolor recently announced that Momentum Pictures has utilized Technicolor’s 3D quality analysis service, Certifi3D, to ensure their recently licensed 3D film, My Soul to Take was of the highest quality 3D when delivered to various screen sizes from theatrical to mobile. Certifi3D is being demonstrated at the National Association of Broadcasters Show 2011 in Las Vegas, Nevada April 11-14. 

Technicolor evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production that result in suboptimal 3D content. They worked closely with Momentum Pictures to analyze and adjust the 3D content based on the display medium to meet distributor specifications. 

The Certifi3D service is geared towards broadcasters, network service providers and content owners, with the goal of delivering high quality, comfortable 3D experiences to end consumers. Technicolor also offers training programs to broadcasters and content creators to help them migrate their production and post-production techniques from traditional television to the three-dimensional medium.