Parks Associates research finds over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017.
After years in development, the mobile wallet market is making progress towards viability. Mobile wallet apps exist at the intersection of marketing and payment, and because of this unique position, they are valuable and insightful tools for merchants and advertisers.
Parks Associates announced the new research Transforming Commerce: Mobile Wallets and LBS during the ninth-annual CONNECTIONS™ Summit at CES, which features sessions on January 7 in Las Vegas with high-level executives from LG Electronics, AT&T, Cisco, Hitachi, Samsung, and others.
