Microsoft’s Bing will be the default search engine and map application on Research In Motion’s BlackBerry smartphones. Microsoft will be challenging Google, whose share of the U.S. search market is more than four times larger than that of Bing. Microsoft has added search features, by teaming up with former rival Yahoo! Inc., to increase its market share.
RIM is trying to pack more features into its handsets and PlayBook tablet to rival Apple Inc. The Bing announcement was one of many that RIM made to generate buzz for the PlayBook, and a touch-screen edition of the BlackBerry Bold it debuted yesterday. The new Bold, which has a faster browser, is designed to replace the current Bold and other aging models, which have lost market share to Apple’s iPhone and devices using Android.
RIM executives demonstrated a new PlayBook app for Facebook and the Android player, which allows BlackBerry users to download apps originally built for Google’s Android platform. Executives also mentioned that the popular “Angry Birds”app will be available on the PlayBook soon.
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