This week, Parks Associates announced the release of a new technical support research report, which finds U.S. small businesses (SMBs) with more than 10 employees spend on average more than $3,000 per year on tech support. The firm also notes that this spending will continue to increase over the next several years as businesses move to virtual workforces, adopting more and more cloud services and connected devices and applications.
Selling Support Services to Consumers and Small Businesses examines the business models and channel strategies being used to sell support services in both consumer and SMB markets. It analyzes the evolution of provider business models in the face of current market challenges and assesses the market size and revenue opportunity of premium technical support services in both markets.
A few research highlights from the report:
- U.S. businesses with 10 or fewer employees spend less than $1,000 per year on a combination of subscription and one-time support services.
- Fewer than 15% of U.S. SMBs are willing to purchase monthly subscriptions, even at low price points such as $9.99.
- Among SMBs, 37% are highly interested in support services that automatically fix problems before they occur; 31% are highly interested in services that routinely tune up their devices and make sure these devices are working optimally.
For more information on this report, click here or contact Parks Associates via email.
