Parks Associates research shows that as of 2014, 16% of U.S. broadband households have purchased at least one smart home device. Nearly two-thirds of these owners have their devices attached to a centralized controller provided by the company providing professional security.
However, 60% of U.S. broadband consumers are not familiar with smart products and services, and even more did not know where to buy them. Service providers are in a unique position to help decrease this lack of awareness, thanks in part to their already established relationships with consumers.
Parks Associates recently published a complimentary industry whitepaper examining the elements required for service providers to succeed in the highly competitive smart home market.
Some of the topics within the whitepaper include:
- Current smart home system adoption and awareness by U.S. broadband consumers
- Factors driving service providers into the smart home market
- How cloud-based data analytics are encouraging new business models within the smart home ecosystem
- The value of interoperability over stand-alone devices for the smart home
To download your complimentary copy of this whitepaper, click here.
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