Energy management systems are entering the market through retailers, service providers and utilities. The opportunities for these channels are massive and include generating recurring revenues, reducing customer attrition, offering value-added services and engaging the consumer in new ways with energy management solutions.
The $4 billion in smart grid stimulus funds helped spawn many new start-up companies that view energy management with a fresh perspective. Unfortunately, the demand bubble created by the stimulus spending in the U.S. is slowly starting to deflate and the transition from pilot programs to large-scale deployments is a slow process.
The widespread adoption of smartphones, broadband services and smart meters, and the emergence of interoperable connected devices have created market opportunities for retailers, security service providers, telecoms, and cable operators. Many of these players are developing home monitoring, home control, and energy management systems that enhance people's lifestyles.
The marketing strength of these new entrants, coupled with their strong brand and huge customer base, will drive broader adoption of home monitoring, control, and energy management systems.
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