Google has moved to reassure global television industry that the Internet search giant is about to move onto TV sets and into living rooms around the globe. In a keynote speech to Europe's leading broadcasting industry conference, Google Chairman Eric Schmidt acknowledged the company's immense scale built on search advertising , but said the nature of technology and the internet also made Google vulnerable.
Many of the broadcasting executives, producers and advertising industry leaders in the audience fear Google's entry into their territory with its Google TV internet-connected device, threatening the kind of dislocation it has triggered in online and print media with search advertising and the mobile phone business with its now leading Android operating system. Google claims they have no intention to move into content creation, believing its core skills remain in technology and in focusing on three trends: Mobile, local and social.
Google TV would be launched in Europe early in 2012.
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