According to a 9to5Google report, it seems the company may preparing to open some brick-and-mortar locations. The company is looking forward to giving its consumers a hands-on experience its of products, especially with the launch of Google Glass possibly some time next year.
Executives at the company reportedly feel that with a new product like Google Glasses, it’s essential for consumers to have the opportunity try it out for themselves to better appreciate the product and its capabilities. 9to5Google compares the situation to when Apple introduced the iPad, with Tim Cook recently telling analysts that the Cupertino company’s retail stores were key to the tablet’s success.
Google is not new to operating retail stores because of the company’s experience with store-within-a-store set-ups, beginning with the Chrome Zone that opened inside a PC World store in central London and in Best Buy in the US. The Chrome Zone was staffed by Google-trained employees; the stores enable the company to better communicate information about its products and services while giving consumers an opportunity to get hands-on with its tech offerings.
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