This new white paper, Global Consumer Survey of In-Home Mobile Services and Femtocells, analyzes the results of a Parks Associates global consumer study on attitudes toward femtocells and femtocell benefits among users of mobile services. This global consumer study reveals that more than one-half of mobile consumers (59%) find femtocells attractive and confirmed a long-held hypothesis that boosting in-home service coverage is the main driver of interest.
Top Findings Include:
• In-home Mobile Experience and Femtocell Interest Drivers
• Global Consumer Perspectives and Experiences
• Spending and Service Churn
• Interest Levels in Femtocells by Consumer Segments
• Interest in New Service Features Enabled by Residential Femtocells
• Femtocell's Effect on Churn and Customer Retention
