OTT market activity has increased exponentially during the current year; Parks Associates notes that there are now 300 services, more than doubled the total of six years ago. In addition, services are seeking new solutions that can help them resolve issues or capitalize on new opportunities as a result of the steep increase in pandemic viewing.

From the article "Firstlight Media Beefs Up Sales and BizDev to Support Booming OTT Market" by Bal O'Neil, Eric Goldstein, and John Ferrandino.