Connected car services and technology have advanced significantly in the past two years. Parks Associates research shows that in 2014, 52% of new cars sold in the U.S. had some type of connectivity capability.
Auto OEMs like GM and Audi, mobile network operators (MNOs) like AT&T and Sprint, and big tech players like Apple and Google have all made major announcements about their in-vehicle connectivity solutions. This trend continued with a major auto industry presence at the 2015 International CES.
As the market matures, established connected car players are exploring ways to expand their presence and revenues, and new players hope to gain a foothold while the market is still young.
Parks Associates recently released a complimentary whitepaper, The Connected Car: A Value Chain in Flux, examining the current state of the connected car market in the U.S. Some highlights from the study include:
- Major issues affecting OEM strategies with respect to the connected car ecosystem
- Industry trends driving MNOs to enter the automotive market
- Connected car revenue forecasts for 2015
- The overall effects of major companies like Google and Apple entering the automotive space
Download your complimentary copy of this whitepaper by clicking here.
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