"Technical Support as a Value-added Service" will be a key session at CONNECTIONS™: The Digital Living Conference and Showcase in Santa Clara on Wednesday, June 29. Executives from Dell, EchoStar, iTOK.NET, and PlumChoice will join host Parks Associates to discuss opportunities across retail, OEM, service provider, and independent channels for consumer tech support services, a market that will approach $12 billion in U.S. revenues by 2015.

As customer retention becomes the top priority in service provider strategies, tech support is an area where providers can significantly improve satisfaction and, with remote diagnosis and troubleshooting, set the stage for future fee-based services. More than 65 million U.S. households, over 70% of all PC households, experienced a computer-related tech issue in 2010, which is an immense market yet to be fully tapped.

"Technical Support as a Value-added Service" will feature the following executives:

Seth Bailey, CEO, iTOK.NET
John Fisher, CTO & CSA, Troppus Software; VP, Product & Technology, EchoStar Technologies
Wynn Grubbs, VP, Business Development and Marketing, PlumChoice
Luigi Lenguito, WorldWide Services Marketing - Consumer & Small/Medium Business, Dell