Written by John Antonchick, Principal, NCN Associates
June 30. Listening to Bill Ablondi's presentation and thinking about the discussions the last two days, Parks research and anecdotes re new types of services all seem to come to the classic consumer adoption model, i.e. 10-15% are interested and willing to pay initially for new services. Energy savings in the US seems to be acceptable for a service fee of $5-10. What is stopping the release of these services? Seems to be a) lack of knowledge/understanding of consuomer behavior, b) lack of information (marketing) to consumers to inform them of options for services (and where to get them), and c) structural and regualtory problems with key groups like PUCs, utilities, lawmakers, etc.? What do you think? Personally, I'm tired of hearing about yet another utility, product supplier, etc. doing yet another "test" of their own. Maybe we need a multi-client effort by Parks with support from many stakeholders to settle this issue?
