Written by Kurt Scherf, Vice President and Principal Analyst, Parks Associates
Apple has filed a patent for TV Widgets that seems to promote "synchronization," or how connected TV and portable devices can interact with the content being displayed (see this article here: http://bit.ly/jfEspp). I think that this will be a key theme in the connected TV space over the next couple of years - how to promote a new version of interactive TV that incorporates mobile devices as "companions." We'll have several companies at CONNECTIONS promoting this idea - Yahoo!, Kantar, L4 Media, etc.
