Heather WayParks Associates is supporting the 2010 Digital Hollywood Fall in Santa Monica, California.

Heather Way, Research Analyst, Parks Associates will be moderating the session, "Advertising on Tablets and SmartPhones - the Immersive Commerce and Communication Experience" on Thursday, October 21 from 2:15 PM - 3:30 PM.

Digital Hollywood is the premier entertainment and technology conference in the country. For more information about this event, click here.