Parks Associates CE research reports 60% of CE holiday shoppers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S. broadband households also shows many consumers started their holiday CE shopping before this week. Seventy-one percent of holiday shoppers have already started shopping for products.
Retailers were wise to offer 'pre-Black Friday' sales this year because a huge majority of CE buyers started shopping early. Early shoppers are looking at tablets, game consoles, smartphones, and flat-panel TVs in particular, which continue to be, year after year, the most-popular items on Black Friday.
The research shows 56% of U.S. broadband households intend to purchase at least one CE device before the end of 2013 and spend on average $1,050. Last year, 63% intended to purchase a CE device and spend $1,058.
