New consumer research from Parks Associates finds 34% of Google Chromecast owners stream video content from Hulu to their TV set every day. The same research found 43% of Chromecast owners stream Netflix to their TV set on a daily basis, a feature heavily promoted during the device's introduction. The finding underscores the desire by consumers to watch content on their preferred screen and the challenges of licensing content in the digital world.
Chromecast is giving people in Hollywood headaches right now. All the wrangling over licensing restrictions doesn’t mean much if consumers can simply circumvent them.
Parks Associates analysts explain that content providers typically license movies and TV programs for viewing on specific “screens” such as a TV, computer, tablet, or mobile phone. Google’s latest, “screen-shifting” device complicates matters by allowing the consumer to move content from one screen to the next.
