Parks Associates' Voice Recognition & Control on Mobile Devices, based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri users and Google Now users are “very” satisfied with the voice control and recognition technologies. Specifically 55% of Apple Siri users and 50% of Google Now users are “very” satisfied with the technologies.
Adoption rates for voice control technologies have increased over the last year; roughly one-fifth of broadband users surveyed use either Siri or Google Now. Both Apple’s Siri technology and Google Now are commonly used to look up information and send text messages. However, over 50% of Siri users play music or schedule events with the technology, a much higher rate than Google Now users.
Parks Associates analysts say the future outlook for voice control technologies received a boost when Intel Capital announced it will invest $100 million over 2-3 years in perceptual computing technologies, including voice and gesture control.
