Parks Associates Releases Five-Year US Subscription Video Forecast Through 2030

Parks Associates today announced the release of its latest Subscription Video Forecast: 2025–2030, offering a comprehensive outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. Total subscription TV and video revenue will rise from $186.5 billion in 2025 to $190.7 billion in 2030.

The new forecast highlights a maturing yet resilient market shaped by ongoing consumer migration toward streaming, the rapid expansion of ad-supported tiers, and the continued contraction of traditional pay-TV services. The average monthly spend per TV household on subscription TV and video will grow from $101.25 in 2020 to a peak of $122.74 in 2028, mainly due to rising prices, before a slight dip to $122.04 by 2030. This steady increase assumes that consumers are willing to pay more for premium content, bundled services, and multiple subscriptions.

Subscription Video Forecasts

“As the US video market matures, growth is no longer about adding new households — it’s about optimizing value,” said Michael Goodman, Research Director at Parks Associates. “Consumers are stacking more services, gravitating toward ad-supported tiers, and demanding more flexibility. Our model shows a stable but fundamentally transformed market where streaming is the economic engine and pay TV becomes a smaller, more specialized segment.

The Subscription Video Forecast combines Parks Associates’ proprietary research with a multi-layered quantitative modeling framework to deliver the following insights:

  • Total US TV & streaming video subscription trends
  • SVOD household adoption and service stacking
  • Ad-supported tier growth and revenue modeling, by major service provider
  • Pay-TV subscriber and revenue declines by service provider
  • Shifting consumer value perceptions and market saturation
  • Strategic implications for operators, streamers, and hybrid platform providers

This integrated approach allows Parks Associates to project both subscriber counts and revenue with high fidelity while accounting for structural changes in consumer behavior and provider strategy.
Parks Associates released its S.O.S. State of Streaming report during the eighth annual Future of Video: Business of Streaming, with featured research by Philo, InterDigital, Skreens, Adeia, Broadpeak, and Sling TV.

For more information or to schedule an interview with an analyst, please contact Mindi Sue Sternblitz-Rubenstein, 972-490-1113.

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. Parks Associates provides custom research, strategic consulting, and forward-looking analysis across connected home, small business, and commercial markets, including security, smart home, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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