Providing market intelligence for more than 35 years

Video Services: OTT, Pay TV

Consumer spending on video streaming services drops 25% to $69/month from high of $90 a month in 2021

Free webinar includes a preview of the new online version of the firm’s OTT Video Market Tracker research service

Parks Associates’ latest research shows a significant drop in consumer spending for streaming video services. US internet households report spending $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, although the market remains saturated with 87% of US internet households having at least one streaming service.

Parks Associates will demo its new OTT Video Market Tracker online tool during an industry webinar today, April 5, at 10:30 am CT (11:30 am ET). OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape will include insights into the video streaming market and the latest consumer data on adoption, spending, and the ripple effects to widespread streaming usage. Forty-five percent of US internet households now have five or more OTT services, and their streaming activities influence spending on other services—60% of households that recently upgraded their broadband service report streaming as the reason for the upgrade.

OTT Monthly Spending

“Consumers are trying new services – they’re hopping in and out based on the season for sports, fresh content offerings, and the deals and bundles offered,” said Elizabeth Parks, President and CMO, Parks Associates. “Currently we see 32 million US internet households hopping around with various services, and retention and churn will continue to challenge the industry.”

Parks Associates has adapted its landmark OTT Video Market Tracker so that clients can easily get updates on market growth, new trends, and profiles of all OTT players. The webinar will preview this new client experience and provide insights into the latest trends and developments, including the increasing prevalence of ad-supported lower-cost tiers and the growth of FAST and AVOD services.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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