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Tick, Tock: Smart Watches Will Heat Up for Holiday 2015, Says Parks Associates Report

July 12, 2015

Since smart watches took off with a bang when early adopters purchased them sight-unseen and value-unknown, sales have generally slumped.

Then again … how many days until Christmas?

But a new Parks Associates report — “360 View Update Smart Watch and Beyond: New Mobile Experiences” — suggests the devices are rising in popularity and could be a hot holiday item in late 2015.

More than 40 percent of smart watches are bought as gifts, according to Parks Associates. The international research firm found that 9 percent of U.S. broadband households said they plan to buy a smart watch, a rise of 8 percent in 2014.

From the article "Tick, Tock: Smart Watches Will Heat Up for Holiday 2015, Says Parks Associates Report" by J. Barton.

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