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Getting TV Everywhere in Gear

October 28, 2014

More than five years after Time Warner Inc. (NYSE: TWX) and Comcast Corp. (Nasdaq: CMCSA, CMCSK) introduced the concept of multiscreen video, TV Everywhere is still going nowhere for many, if not most, most viewers.

In a study conducted by Parks Associates last year, only 26% of US consumers knew that their pay-TV operator offered multiscreen video service. While this number was up from just 18% the year before, it still meant that three-quarters of consumers didn't know they could tap into TV Everywhere service.

From the article "Getting TV Everywhere in Gear" by Alan Breznick.

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