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HP Opens Curtains on New Consumer Strategy

August 10, 2003

Is it any surprise that 45 percent of U.S. households still don't have a DVD player? Or that 45 percent of the people who own a PC say they are intimidated by technology, said [Carly] Fiorina [HP chairman and chief executive officer], citing research performed by Parks Associates.

From the article "HP Opens Curtains on New Consumer Strategy," by Bob Liu.

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