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At this event, energy producers and distributors will be able to learn more about Demand Response solutions which can reduce energy demand during occasional and temporary peak demand periods. Demand response programs offer incentives to businesses and homes that participate by temporarily reducing their electricity use when demand outpaces supply. According to one report, it is estimated that a 5% lowering of demand would have resulted in a 50% price reduction during the peak hours of the California electricity crisis in 2000/2001.