Providing Market Intelligence for 40 Years

In The News

YouTube Enters "Free TV" Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes

Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite providers continue to see subscribers “cut the cord” in droves, with over 4.6 million Americans canceling their pay-TV subscriptions in 2021.

From the article "YouTube Enters 'Free TV' Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes" by Johan Moreno. 

Previously In The News

One System vs. a Dozen Apps: How Integration Affects Response Consistency

Households with a security system in place are far more likely to have their devices actually work together. 54% of households with a security system report their devices working together, compared to...

Does sound sell? Dolby’s Javier Foncillas on taking audio from phones and cars to smart glasses

A Parks Associates study commissioned by Dolby found most smartphone owners weigh sound only to some degree when buying, yet nearly all called it important after hearing an enhanced-audio demo. Fro...

Research: 16% US Internet homes have cancelled pay-TV and returned

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US in...

Report: HDR enters 3rd phase of evolution

A report from InterDigital and Parks Associates reveals that High Dynamic Range (HDR) is evolving from a premium picture-quality differentiator to a widespread  feature of the video ecosystem, spa...