Providing Market Intelligence for 40 Years

In The News

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sharing is a relationship test: There’s dating and then there’s HBO-password official.

A few companies say they consider this behavior stealing. “Charter believes that password sharing is a copyright infringement,” said Nathalie Burgos, a spokeswoman for America’s second-largest cable company. “The intended use of the service is for members of the subscribing household. We would not encourage other uses,” said Todd Smith, a spokesman for Cox Communications.

From the article "You don’t have to feel guilty about sharing your TV log-in" by Geoffrey A. Fowler.

Previously In The News

Amazon Puts Conversational AI Into Ring Doorbells

According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then.  From the article, "Are...

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services. Also interesting: Base...

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lightin...