Providing market intelligence for more than 35 years

In The News

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Quite a lot, according to new data from Parks Associates.

The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by switching to ad-based tiers.

“The move to ad-based services provides more options for consumers, especially as they are seeking a balance between costs and the desire for multiple content options,” Jennifer Kent, Parks Associates vice president of research, said in a statement. “Not everyone’s favorite streaming service offers a cheaper ad-based service tier yet, and many subscribers will choose a mix of ad-based and premium options, depending on household preferences.”

Earlier this month, during the firm’s presentation of its State of the Market: Streaming Video Services report, Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase from 2018. In addition, 41 million U.S. households are expected to watch ad-based over-the-top (OTT) video services like Tubi, Freevee, and Pluto TV. Last December, the firm said streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, as viewers migrated to free, ad-supported services to save money.

Kent’s prediction that subscribers will choose a mix of ad-based and premium options further supports the firm’s previous notion that platform consolidation could be a potential solution for companies, viewers, and advertisers.

From the article, "You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials" by Shelby Brown

Previously In The News

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

New data from market researcher Parks Associates shows 60% of U.S. households think they’re paying too much for electricity. The firm will host dozens of experts from Big Tech and energy companies...

Another View: 3 Smart Home Trends Retailers Should Watch This Year

The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices. In a December 2023 press release, mark...

Nice Reaffirms Support for Dealers Amid DIY Surge

According to Parks Associates, nearly a third of security dealers sold DIY systems in 2023, and 10% of U.S. homes own a DIY security system. From the article, "Nice Reaffirms Support for Dealers Am...

DIY Security Systems are on the Rise, According to Parks Associates Research

Security dealers are looking to new areas to bolster their revenues, and that includes DIY systems, according to consumer technology and smart home research firm Parks Associates. According to Jaso...