In The News

Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Why It’s Time to Consider Offering Presence Detection

Being Smarter About Smart Home Alarms

Google Adds New Tools for Retailers to Cloud Platform

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

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