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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...

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Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

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More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates. Among...

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

45% of U.S. internet households watch FAST services, Parks notes

These are the Top 10 On Demand Streaming Services of 2025, According to New Report

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

Sports Streaming Jumps in Popularity: Report

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