Providing Market Intelligence for 40 Years

In The News

Wireline Substitution: How Much of a Threat Are Unlimited LTE Data Plans?

As wireless providers continue to up their unlimited data plan options, more predictions are flowing around how many wired broadband subscribers might abandon their service in favor of full-on dependence to mobile data. For example, in February, Parks Associates suggested in its “360 View: Mobility & the App Economy” report that 10 percent of U.S. broadband households might cancel their fixed broadband service in the next year or so, and lean on wireless services alone.

From the article "Wireline Substitution: How Much of a Threat Are Unlimited LTE Data Plans?" by Laura Hamilton.

Previously In The News

TP-Link Wi-Fi 7 Mesh System Is Now 20% Off

Homes now juggle well over a dozen connected devices on average, according to researchers like Parks Associates, and that number climbs quickly with smart speakers, security cams, and gaming consoles....

Walmart’s NewFront Vision: Content-to-Commerce

Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon. The companies emphasized...

SSI Introduces Industry Hall of Fame Class of 2026 at ISC West

SSI will induct five new members into its Industry Hall of Fame on Thursday afternoon at ISC West in conjunction with PSA Network, honoring five industry legends who have left their marks on the secur...

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting...