Providing market intelligence for more than 35 years

In The News

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 connected devices per home and estimates that number will increase to 20 per home by 2025.

From the article "Why the Smart Home Nework Has Never Been More Vulnerable" by Mitchell Klein. 

Previously In The News

Apple Dominates Smart Tag Market With AirTags

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...

With skinny bundles, Disney hopes to fatten profits

Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at le...

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

Research: 56m US households are cord-cutters

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance o...