That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than their TV's built-in services. And it specifically stated that consumers rated Apple TV highly in setup, usability, gaming, and for purchasing content.
From the article "Why is privacy-minded Apple putting its new TV app on smart TVs notorious for spying on users?" by Daniel Eran Dilger.
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...
