Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a couple years earlier. Over-the-air has become so prevalent that Nielsen is now tracking antenna channel viewership in many markets, as it does with cable.
From the article "Where’s the antenna support on streaming-TV boxes?" by Jared Newman.
“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core prod...
Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...
A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...
In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...
