Providing Market Intelligence for 40 Years

In The News

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Professional security dealers report 36% of their alarm systems include networked cameras, according to smart-home research firm Parks Associates.

The pros even manage to attach smart thermostats to 16% of their security jobs. It would be surprising if Amazon.com had this kind of success with attachment sales.

Amazon's new "security packages" entail two customer visits—one for the initial in-home visit to "identify your needs and learn more about what you want," and the other to install and configure devices.

From the article "What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?" by Julie Jacobson.

Previously In The News

Analysis: Fragmentation built streaming’s growth and now tests its limits

Parks Associates counted more than 300 streaming services available in the United States, with the average internet household subscribing to 5.3 of them. For most of television’s history, the limit...

Vivint’s 27 Years in Home Security: Why Survival Is the Metric That Matters

Parks Associates found that 45% of U.S. internet households now own a security solution and 32% subscribe to a security service, with much of the category’s growth coming from cameras, video doorbells...

Calix adds features to SmartMDU platform for apartment buildings

According to research from Parks Associates cited in the press release, 77% of renters say they would pay higher rent when high-speed internet is included. From the StreetInsider.com article, "Cali...

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung...