Providing Market Intelligence for 40 Years

In The News

What’s The Smart Home Device Outlook For Broadband Households Through 2016?

Home security and safety are often some of the first usage cases brought up around discussions of smart home devices in broadband homes. And a new report from Parks Associates is indicating that insurance-related incentives are pushing the Internet of Things to the top of mind for many consumers. The report has 51 percent of U.S. broadband households saying an IoT device that alerts them to smoke and fire highly appealing, and 41 percent finding a device that alerts them to a water leak to be highly appealing.

From the article "What’s The Smart Home Device Outlook For Broadband Households Through 2016?" by Laura Hamilton.

Previously In The News

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...

4 ways to rethink home for a new generation

Today, the average U.S. household with internet has about 17 connected devices. Nearly half of households (45%) own at least one smart home device, according to Parks Associates. From the article,...

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing i...