Forty-five percent of US internet households now have five or more OTT services, and their streaming activities influence spending on other services – 60% of households that recently upgraded their broadband service report streaming as the reason for the upgrade.
“Consumers are trying new services – they’re hopping in and out based on the season for sports, fresh content offerings, and the deals and bundles offered,” said Elizabeth Parks, President and CMO, Parks Associates. “Currently we see 32 million US internet households hopping around with various services, and retention and churn will continue to challenge the industry.”
The data is explained in the Parks OTT Video Market Tracker.
From the article, "US consumer spending on video streaming services drops 25%," by JULIAN CLOVER.