Providing Market Intelligence for 40 Years

In The News

TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional Use Cases,” centered on new opportunities that are emerging for professional monitoring services to deliver new benefits to today’s connected consumers.

One area Parks discussed briefly was the rise in asset tracking, including the use of tiles for real-time identification and location of goods paired with professional monitoring. This corresponds with the upcoming release of the Apple AirTag, a small circular tag that allows users to track items within Apple’s “Find My” app on iOS.

Parks also referenced ADT, which is expanding into the enterprise market with this type of technology.
“When you see that happening in the enterprise or commercial market, it won’t be too far off that it will trickle down to the consumer space,” Parks said. As RFID costs continue on a downward trend, “I think we’re going to continue seeing monitoring services that are tied to smart tags as a real opportunity.”

Another burgeoning service the research firm is following closely in the connected home space is indoor air quality and the role for professional monitoring solutions. Prior to COVID-19, a lot of consumers may not have given the topic much thought. However, Parks Associates has recently queried consumers about health conditions that concern them and found that 30% of all broadband households have experienced allergies. Almost half report some kind of indoor air quality health-related condition.

“This is 30 million households that show that they have some kind of allergy and potentially have an interest in air quality services,” she said.

Parks cited a specific data point: 43% of security system owners with professional monitoring are very likely to subscribe to services that analyze air quality and recommend an action for $2.99 a month. “That may be a small amount of money per month, but is adding to that larger service offering,” she said.

From the article "TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases" by Rodney Bosch.

Previously In The News

How Online Video Operators Are Fighting Back Against Organized Streaming Piracy

In 2023, Parks Associates projected that cumulative revenue loss to piracy for streaming services serving US consumers would reach $113 billion by the end of 2027, with the piracy rate for film and te...

In-home Wi-Fi problems create customer churn risk: Parks Associates

Broadband customers who experienced Wi-Fi dead spots, slow speeds, and poor customer service were about six times more likely to say they planned to switch providers, according to a new white pape...

Parks Associates: Managed connectivity now central to multifamily resident experience

A new white paper from Parks Associates, developed in partnership with Calix, argues that managed connectivity has evolved beyond basic internet access and is becoming critical infrastructure for...

Apple CEO John Ternus Bets on HomeView Smart Display to Revive Stalled Home Category

Jennifer Kent, principal analyst at Parks Associates, told CNBC that Apple “always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” and that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive