Providing Market Intelligence for 40 Years

In The News

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security market.

Parks Associates highlighted several key insights into consumer technology – including that for the first time, smartphone ownership (90%) has surpassed TV ownership (88%) in households. Smartphones, along with other connected devices like wireless earbuds, tablets, and smart TVs, are now ubiquitous and essential for various daily activities, including entertainment, work, and personal communication.

In addition, Parks Associates research shows that 92% of U.S. households now have internet service and that connectivity is a critical part of consumers’ lives. Among all internet households, 66% own a smart TV, 42% have at least one smart home device, 31% have a security system, and 89% watch streaming video services.

According to Parks Associates data, more smart home buyers now self-identify as mainstream technology users. In addition, nearly 30% of U.S. internet households now have three or more smart home devices.

The presence of numerous Chinese brands in the home video surveillance space reflected the global nature of the smart home market, according to Parks Associates.

Parks Associates will address the role of smart home devices with utilities at its 15th annual Smart Energy Summit, co-located with DISTRIBUTECH, on Feb. 27-28 in Orlando.

Parks Associates research shows that the average household now has 17 connected devices.

As of Q3 2023, Parks Associates research shows that 66% of U.S. internet households own a smart TV, with Samsung’s Tizen OS leading at 35%. Leaders in this category – like Samsung – control the hardware, software, and user data, offering a comprehensive user experience. Samsung’s role extends beyond smart TVs to the connected home and smart appliance markets, particularly through Samsung SmartThings.

From the article, "The Smart Money: 7 Smart Home and Security Trends from CES" by Elizabeth Parks

Previously In The News

Roku Debuts Search Button For Free Live TV

FAST discovery has been the industry’s Achilles’ heel. With so many near-duplicate channels and syndicated loops, viewers face choice overload. Analysts at firms like Ampere Analysis and Parks Associa...

Marcelo Oliveira: The Router is the Next Strategic Battleground for ISPs

Households now rely on dozens of connected devices, including streaming platforms, gaming systems, security cameras, voice assistants, and a growing range of smart appliances. According to Parks Assoc...

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popular...

Jennifer Kent, Senior VP, Parks Associates: Women in Security

We continue our Women in Security Q&A series with Jennifer Kent, senior vice president and principal analyst at Parks Associates. She shares her security industry mentors, her proudest career accompli...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive