Providing market intelligence for more than 35 years

In The News

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security market.

Parks Associates highlighted several key insights into consumer technology – including that for the first time, smartphone ownership (90%) has surpassed TV ownership (88%) in households. Smartphones, along with other connected devices like wireless earbuds, tablets, and smart TVs, are now ubiquitous and essential for various daily activities, including entertainment, work, and personal communication.

In addition, Parks Associates research shows that 92% of U.S. households now have internet service and that connectivity is a critical part of consumers’ lives. Among all internet households, 66% own a smart TV, 42% have at least one smart home device, 31% have a security system, and 89% watch streaming video services.

According to Parks Associates data, more smart home buyers now self-identify as mainstream technology users. In addition, nearly 30% of U.S. internet households now have three or more smart home devices.

The presence of numerous Chinese brands in the home video surveillance space reflected the global nature of the smart home market, according to Parks Associates.

Parks Associates will address the role of smart home devices with utilities at its 15th annual Smart Energy Summit, co-located with DISTRIBUTECH, on Feb. 27-28 in Orlando.

Parks Associates research shows that the average household now has 17 connected devices.

As of Q3 2023, Parks Associates research shows that 66% of U.S. internet households own a smart TV, with Samsung’s Tizen OS leading at 35%. Leaders in this category – like Samsung – control the hardware, software, and user data, offering a comprehensive user experience. Samsung’s role extends beyond smart TVs to the connected home and smart appliance markets, particularly through Samsung SmartThings.

From the article, "The Smart Money: 7 Smart Home and Security Trends from CES" by Elizabeth Parks

Previously In The News

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells.  From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...

The 2024 Guide to Smart Home Technology for Apartments

In a 2023 SmartRent and Parks Associates survey, 79% of apartment residents said they wanted seamless connectivity, and 48% said they’d pay $79.99 monthly for 1 gigabit WiFi service. From the Smart...

Vantiva Launches Smart Security Camera for Self-Storage

“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households...