Providing Market Intelligence for 40 Years

In The News

The Idiocy of Things Requires an “Information Habeas Corpus”!

The public is awakening to the new Orwellian threat of big data while acknowledging all its potential benefits. We do not need many of the products promoted for profit in the Internet of Things. New surveys like the one from Parks Associates find that 47% of US broadband users have privacy or security concerns about smart home devices. Tom Kerber, Director of Research, cites recent media reports of hacking into baby monitors and connected cars and suggests that if firms offered a Bill of Rights to consumers, this might ease concerns. At the very least, all smart devices should allow users to switch off their connectivity and operate them manually.

From the article "The Idiocy of Things Requires an “Information Habeas Corpus”!" by Hazel Henderson.

Previously In The News

Data Reshapes Home Control And Drives New Investment Frontiers

Research firm Parks Associates reports that 20% of smart thermostat households are enrolling in demand response program. From the article, "Data Reshapes Home Control And Drives New Investment Fron...

High-speed internet considered essential infrastructure to many

Parks Associates, a Plano, Texas, market research and consulting firm, estimates the number of connected devices in the average internet household is about 17 and says approximately 45% of households...

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying ho...

Field Service Revenue Starts With Visual Proof

Telecom providers have a unique advantage in field sales and service because they already sit at the center of the connected home. Parks Associates found that 71% of U.S. home-internet households rece...