Providing market intelligence for more than 35 years

In The News

The Home Appliance Renaissance

Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major appliance in the next 12 months.

On that front, as the appliance industry continues its push into smart home, vendors are increasingly looking to the voice-control ecosystems of Amazon and Google to help extend their beachheads. High-end brands such as Jenn-Air are linking control of their cooking appliances to Alexa and Google Home control. Appliance owners will be able to control such functions as preheating and timers, and change temperatures and cooking modes, via voice commands over the home’s Wi-Fi network.

From the article "The Home Appliance Renaissance."

Previously In The News

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...