In The News

Tablets Top Smartphones For Branding Campaigns

March 11, 2013

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings support Parks Associates' research that tablets are becoming alternatives to controllers and interactive program guides, with more than one-third of tablet owners using apps to search for show-related information or check listings while in front of the TV.

Mobile and the rise of local services, a clear trend highlighted at the South by Southwest Interactive (SXSWi) conference, suggests apps could continue to fragment destinations across the Web. Tablets may prompt more clicks, but apps will generate a mere $8.8 billion in revenue this year, compared with $16.4 billion expected from smartphones, according to ABI Research. Of the combined $25 billion, 65% will come from Apple’s iOS ecosystem, 27% from Google’s Android, and the remaining 8% from the other mobile platforms.

From the article, "Tablets Top Smartphones For Branding Campaigns" by Laurie Sullivan.

Previously In The News

Apple TV adds CNBC, Fox Now

Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interes...

Does Flywheel exec shakeup spell trouble? CEO says no

Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the m...

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...

1
2
3
4
5
6
7
8
9
10
...
41
42
›