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Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably less competition at the time — it’s a very un-Google-like result. Parks Associates recently compiled similar data of their own, and came to the same basic conclusion — Chromecast competitors like Amazon’s Fire and Roku are gaining market share, at Google’s expense.

From the article "Streaming TV Is Alphabet’s ‘One That Got Away’" by James Brumley.

Previously In The News

How Online Video Operators Are Fighting Back Against Organized Streaming Piracy

In 2023, Parks Associates projected that cumulative revenue loss to piracy for streaming services serving US consumers would reach $113 billion by the end of 2027, with the piracy rate for film and te...

In-home Wi-Fi problems create customer churn risk: Parks Associates

Broadband customers who experienced Wi-Fi dead spots, slow speeds, and poor customer service were about six times more likely to say they planned to switch providers, according to a new white pape...

Parks Associates: Managed connectivity now central to multifamily resident experience

A new white paper from Parks Associates, developed in partnership with Calix, argues that managed connectivity has evolved beyond basic internet access and is becoming critical infrastructure for...

Apple CEO John Ternus Bets on HomeView Smart Display to Revive Stalled Home Category

Jennifer Kent, principal analyst at Parks Associates, told CNBC that Apple “always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” and that...