Providing Market Intelligence for 40 Years

In The News

Streaming TV Channel Market Share Has Nearly Doubled, Study Says

News tracking the rise of over-the-top streaming services is nothing new. Parks Associates recently found that only about a third of traditional pay TV customers are happy with their service. Some 63 million U.S. broadband households already subscribe to an OTT video service, the firm added. Fluent LLC piled on to those stats earlier this month with findings that indicate around two-thirds of U.S. internet users overall watch or have access to a streaming service, as do 61 percent of cable subscribers.

From the article "Streaming TV Channel Market Share Has Nearly Doubled, Study Says" by Diana Goovaerts.

Previously In The News

Best Access Control Installers in Dallas–Fort Worth (2026 Guide)

According to a 2024 Parks Associates survey of 300 multifamily property owners and managers, 62% of properties planning to deploy, upgrade, or replace access control systems said they were doing so to...

Analysis: Fragmentation built streaming’s growth and now tests its limits

Parks Associates counted more than 300 streaming services available in the United States, with the average internet household subscribing to 5.3 of them. For most of television’s history, the limit...

Vivint’s 27 Years in Home Security: Why Survival Is the Metric That Matters

Parks Associates found that 45% of U.S. internet households now own a security solution and 32% subscribe to a security service, with much of the category’s growth coming from cameras, video doorbells...

Calix adds features to SmartMDU platform for apartment buildings

According to research from Parks Associates cited in the press release, 77% of renters say they would pay higher rent when high-speed internet is included. From the StreetInsider.com article, "Cali...