According to Parks Associates, 68% of smartphone subscribers stream music daily, 71% of them watch short clips of video, and 40% stream TV shows and movies. Given that 73% of Sprint customers use their phones to listen to music daily, this promotion seems to be quite well targeted.
From the article "Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription" by Hassan Ali.
In a video interview from CONNECTIONS 2026 in the Silicon Valley, Elizabeth Parks reflects on the evolution of the connected home market, the growing role of AI and why the dealer channel still ma...
“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...
“OpenAI is not a hardware company and must prove its phone performs well against the competition in terms of memory, camera quality, size, weight, screen responsiveness — all of that can be a chal...
According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...
