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A “smart TV” by definition is a television set where one can access the Internet, watch content online via streaming services such as Netflix, or use various other applications that are usually found on computers or smartphones, such as Skype. Ownership of them is on the rise – in 2014, around 42 million households in America had one. By 2018, this is predicted to increase to around 70% of all US households. Heather Way, a Senior Analyst at Parks Associates, noted that “this platform… is forever changing the concept of television.”