Providing market intelligence for more than 35 years

In The News

Smart TV OS exerts more influence on viewing, discovery

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one.  Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.

 

 

However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.  

 

 

 

From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher

Previously In The News

Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices

Looking at IoT security from a consumer point of view, the research firm Parks Associates has found that almost half of U.S. broadband households rank privacy as their greatest concern when connecting...

How Device Innovation Is Changing The Pay TV Landscape

The report includes insights from DISH Network, SES/HD Plus, Sling TV, NOW TV (Sky), Ampere Analysis, Futuresource Consulting, Parks Associates, Strategy Analytics, IHS Markit, Pay-TV Innovation Forum...

Why The World Swipes Right On TV

In the next decade, uptake and engagement is only expected to increase, with Parks Associates reporting that Smart TV adoption is set to increase by 31 percent each year. It seems the TV is very much...

Briefs: CES, Universal Electronics, BT, Parks Associates

“Health and wellness applications and services will play a large role in the smart home in 2017, driving innovations in security, wearables, and interoperability,” Harry Wang, senior director of resea...